Marketing insights from an expat in Germany
By Alex on 18th of August 2007 in Nicely done | 0 Comments
One slip-up could wreck your image. What seems like a harmless sign in a UK supermarket is actually the result of weeks of anguish for the company, especially in the marketing department. You’d have thought that legal issues are not so central to marketing. Think again. As you’ll have read about in the Economic/Legal section [...]
By Alex on 30th of July 2007 in Marketing mishaps, Political/Legal | 0 Comments
According to a Local Government Association report released in October 2007, up to 40% of packaging used by leading UK supermarkets cannot be recycled. This includes leading names like Marks & Spencer (the worst offender) but also a big German retailer: Lidl, rapped for the worst wrapping on a “standard basket of 29 goods”. I [...]
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