Marmite: variety purchase, non-variety product »
By Alex on 17th of August 2007 in Buying behaviour | 0 Comments
The spread many kids grew up with Unilever’s Marmite product clearly falls into a market what would be classified as “variety”. It’s definitely not a “complex”, “cognitive dissonance” or “habitual” purchase – unless of course, for you, this smelly yeast extract (which tastes fabulous on toast) is an everyday product. If it is [...]
