Tag Archives: Marmite


The spread many kids grew up with

Marmite: variety purchase, non-variety product

Unilever’s Marmite product clearly falls into a market what would be classified as “variety”. It’s definitely not a “complex”, “cognitive dissonance” or “habitual” purchase – unless of course, for you, this smelly yeast extract (which tastes fabulous on toast) is an everyday product. If it is a variety purchase, then marmite faces other spreads with a more adventurous side to … Continue reading