Alex Woodruff Biz Buzz

How far can product testimonials go? The credit card from Usher? Beef steaks from Donald Trump? Yes, it’s true. Save me. Product managers will try anything these days.

I once had a boss who said never do advertising unless you have news for the customer. Not sure I totally agreed with him, but I guess having something interesting to tell people is always useful in advertising. It’s even more useful if you can pull in their emotions. When German mobile company D2 became [...]