Alex Woodruff Biz Buzz

Two recent examples of how listening to the much revered customer does not always go right – especially if they take over your marketing for you! And using Web 2.0 and inviting online junkies to define tactics …? Online geeks hijack P for Product.Source: flickr We’ll start in Australia. The Land of Plenty. This includes [...]

Don’t blink – it’s adiads Question: Why do the Chinese copy big brands and produce fakes of their own? Answer: Because they can. Can in the sense of “are not stopped” – by the authorities, who have obviously not got the situation under control. Can in the sense of “know how to” – having been [...]

Kotler cites Mattel, US owner of the world’s leading doll, as an excellent example of a “marketing environment watcher”. Apparently the average American girl owns 8 Barbie’s in their lifetime. Mattel has positioned the brand benefit as “playing at being a grown up”. Source: screenshot To update their range, Mattel constantly comes out with new [...]