Tag Archives: Melitta


Melitta man

If you know German advertising, you’ll be familiar with the long-running campaign for the coffee brand Melitta. The slogan “Melitta macht Kaffee zum Genuss” (literally “Melitta makes coffee an indulgence”) has little to do with the content of the TV ads though. For years it’s shown a young father with his son, who regularly shirks his homework and brings back … Continue reading