Updating the brand, backwards »
By Alex on 17th of February 2009 in Ponderings | 0 Comments
Last year Memorex decided to update its logo. Apparently it needed to carry out some market development (otherwise known as filling gaps to get to consumers who’re not yet buying existing products, cf. Ansoff). According to a Memorex press release: we found that women were largely neglected by current electronics brands. Our specific target consumer [...]
