Heavenly branding »
By Alex on 17th of August 2007 in Market growth, Nicely done, Product | 0 Comments
Your guardian angel this winter I stumbled across this press ad a couple of years ago in Canada and it confirms how powerful a brand icon can be. Whenever I show it to my MBAs it raises plenty of smiles. Not just a guardian angel in the coming winter, a guardian angel to the brand. [...]
