Alex Woodruff Biz Buzz

Well, well. Do I smell a rat? Is Unilever going to gradually start telling us more about all of the brands it has under its umbrella – and start corporate branding? Bird’s nest – on your soup Nestlé have done it in certain areas, as you’ll know if you read this blog regularly (from some [...]

Naming brands is never easy, but if you’re a regional ice cream maker and hit upon an idea that works in your country, you’re probably not thinking about words and meanings beyond the borders of the domestic market. Bum Bum in the UK? I met someone who worked for Schöller ice cream, based in Nuremberg. [...]

Nestlé and its ice cream brands. A continuing saga. I stumbled across their UK logo: Now hang on, we had something else in Switzerland: And in Spain (take your pick – the last time I was in Spain they had two logos running in parallel, or was it three): It strikes me that Nestlé’s problem [...]

Can brand managers not even get some of the basics right? Or is Nestlé governed by so much bureaucracy that no-one remembers what the corporate design is any more. Here we see ex-Rowntree Mackintosh brand, After Eight, being subjected to a bit of Swiss savagery. First the brand with a coherently designed Nestlé logo (though [...]

Nestlé does it again. KitKat takes on the Nestlé stamp In the late 80s they bought the traditional York-based English chocolate company Rowntree Mackintosh. One of their biggest assets: KitKat. So over time it was inevitable that the Nestlé owners would roll out their “Nestle on the front of all packaging” strategy in this core [...]