Alex Woodruff Biz Buzz

As the MBAs travel the world, I am seeing more and more examples of the random nature of legal restrictions in different countries. These recent examples where snipped by Ralph in China. The brand with the 3 blobs. First we have what looks like an imitation of adidas. Clearly the Chinese have no way either [...]

How many companies have the branding clout to advertise without mentioning the company or brand, but by only showing a logo. Those that can have understood the value of brand icons. Good one… (in case you’re wondering: Nike. Thermals, given the tick.)

The Maggi mnemonic Nestlé subsidiary Maggi has been building a mnemonic – or brand property – for years. It’s a very simple device that focusses your interest specifically on their product, in keeping with the AIDA process. A spoon: The intriguing thing about this everyday kitchen implement is that when you realise you watching or [...]