BtB co-branding »
By Alex on 17th of August 2007 in Branding, BtB | 0 Comments
Fujitsu as a stand-alone brand If you can’t beat ‘em, join ‘em. Executives in Germany and Japan obviously concluded around the same time towards the end of 1990s that what sleepy Siemens needed most was a shot in the arm of Japanese inventiveness, and the thing Fujitsu needed most was a hefty slug of German [...]
