Tag Archives: NYC


Lovely location marketing

Lovemarks and Liebe

When Kevin Roberts, the CEO of Saatchi and Saatchi first wrote about “Lovemarks” and that unique combination of love and respect every company craves for from its customers, I remember thinking “What a lovely term!”, even if the concept was nothing new. People have, after all, been obsessed with their favourite car brands, designer wear and entertainment providers for decades. … Continue reading


Classic New York

Big sour apple

New York New York, fondly known as The Big Apple since the 1970s following a promotional campaign by the New York Convention and Visitor’s Bureau, has rebranded. Gone are the allusions of juicy cosmopolitan razzmatazz, gone are allusions of grandeur, gone are the sky-scraping daredevils and high-rise high fliers. NY is differentiating itself (again), to move on from the contrasting … Continue reading