Oettinger – not pouring money into all Ps »
By Alex on 13th of January 2009 in 4Ps | 2 Comments
It’s not often a brand succeeds in outpacing others without advertising, but German cut price beer Oettinger seems to have cracked it. Source: company website screenshot P for Promotion? Nothing (unless you know otherwise…). P for Product? Nothing beyond brewing a simple Bavarian beer in a small town in a Bavarian backwater town. P for [...]
