Tag Archives: Oettinger


Source: company website screenshot

Oettinger – not pouring money into all Ps

It’s not often a brand succeeds in outpacing others without advertising, but German cut price beer Oettinger seems to have cracked it. P for Promotion? Nothing (unless you know otherwise…). P for Product? Nothing beyond brewing a simple Bavarian beer in a small town in a Bavarian backwater town. P for place: push push push. Oettinger has established amazing distribution … Continue reading