Tag Archives: Otto


NUR ALS ZITAT Screenshot / Brigitte / Topmodel / Sascha Mšrs

Web hijacking

I’ve written a number of posts recently about Web 2.0 and marketing’s attempts to involve the online community in campaigns. We’ve had customers overruling marketing departments and getting them to reverse a logo redesign – Gap. Then we had the web communities basically mocking marketeers by suggesting weird product ideas and names: Barbie and Marmite. The problem with these online … Continue reading