Tag Archives: Penaten


Penaten website screenshot.

German babies sleep well too

This is obviously a market that has passed me by. But not Johnson’s, otherwise known as Penaten in Germany. After my trip to Italy last year, I’ve discovered that this miracle product is not just available in southern Europe. Now, thanks to the efforts of international product managers, your German babies will sleep tight, too – but only if you … Continue reading


Teds for grey markets

Young and old

The Germans are dying out. Ok, they’re not really dying out, but the birth rate has plummeted. In fact it’s been in decline for decades. Bad news if your core target group is babies or kids. By 2035 each working person will be funding another German’s pension. To respond to the demographic change, Steiff has been adapting its marketing strategy … Continue reading