Alex Woodruff Biz Buzz

Like many of its counterparts, ASDA, a major UK supermarket chain decided, that it was time to copy the leading brand in a key sector of the snacking market, and launch a me-too product under its own label. The victim: Penguin. A United Biscuits brand and household name to most Brits, who like all seagoing [...]

Me too products are – like kids in a playground calling out to Mummy – nothing but companies copying the ideas of others. Let’s not get this wrong – many me-toos are highly successful. But it can be infuriating to the original inventor of the idea to see their inventiveness leapt on and exploited – [...]