Alex Woodruff Biz Buzz

Nibbling away at the competition The last case study of this kind for a long time to come was won by a group that, in my opinion, cheated just a little bit by extending the confectionery or chocolate ideas we should have been working on, and moving into snacking. This of course allowed them to [...]

Compared to ‘me-toos‘ I would say this a blatant example of “passing-off”. This is where rather than copy, you actually pretend to be the original. The brand owners of Pringles, global cruncher Procter and Gamble, are probably doing their level best to shoot this upstart out of the water, but lurking somewhere in a backwater [...]