Copycat advertising »
By Alex on 10th of December 2009 in Marketing mishaps | 0 Comments
Watch carefully It’s bad enough copying competitors’ products and selling a me-too. But when your advertising starts looking like the competition’s, you’ve really not done your homework. Banking is a low-involvement sector to lots of consumers, as with many everyday services, especially when they don’t want to pay for it. So I wasn’t exactly looking [...]
