Alex Woodruff Biz Buzz

Well, well. Do I smell a rat? Is Unilever going to gradually start telling us more about all of the brands it has under its umbrella – and start corporate branding? Bird’s nest – on your soup Nestlé have done it in certain areas, as you’ll know if you read this blog regularly (from some [...]

When a company grows internationally and launches its brands in other countries or buys up brands to complement its range, it then has to work out – retrospectively – which brands to keep, combine or kill. Unilever faced this issue with its deodorant brand Sure – or Rexona to you if you’re outside the UK. [...]