Alex Woodruff Biz Buzz

I see Ryanair has been upsetting people again. This time in France. UK residents will be used to their slapstick approach. And they’re clever at saving money on testimonials. They use people in the public eye (like comical Ali, the Iraqi information minister) but not in a serious way (otherwise the celebrity would feel “used” [...]

What better way to involve the potential target than tune into a current news item or talk about something that interests the audience. This is what discount airline Ryanair did during the invasion of Iraq. They took a topical character and splashed him into the press advertising (for free – no need to pay any [...]