Tag Archives: Samsonite


Ryanair_Endorsement.jpg

A bizarre endorsement

Like testimonials, product endorsements are a powerful way to convince undecided customers that they can indeed move beyond attention, interest and desire in the AIDA process and get to action – ie, buy. To work, you normally choose an endorser with positive values, somebody of authority perhaps, an expert, someone with a emotional image that you trust. When I saw … Continue reading