Tag Archives: Sanwald


Sanwald-Sad-Walter.jpg

Beer from here

German beer brands, especially the really big ones, have a hard time making sure customers see their positioning as unique. If you go through the top 10, some of the brands’ imagery overlaps – pure ingredients, nature, ‘preference’ brands etc (I’ve counted quite a few that use the preference strategy). I’ve also noticed over the years that big topics used … Continue reading