The toilet paper I’ve always been waiting for »
By Alex on 12th of July 2009 in Ansoff, Buying behaviour | 0 Comments
SCA – who recently bought German megabrand Tempo from international consumer products mammoth Procter & Gamble – seem to think I spend my whole day thinking about toilet paper. No, on Assael’s model for understanding buying behaviour this is bottom right box: habitual purchase. We go to the supermarket, think for a fraction of a [...]
