Schauma rationalisation »
By Alex on 17th of August 2009 in Managing portfolios | 0 Comments
MBAs – on day 2 of Marketing Management be prepared for a question about this brand… Germany’s No1 shampoo brand used to have a complete dog’s breakfast of a portfolio. Too many variants, too many individual lines. I know because I got the list from their old website, before they spent nearly 18 months relaunching [...]
