Tag Archives: Schlecker


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Tease me, Malteser

What the hell are some copywriters thinking when they pen a slogan? Maybe alcohol affects their ability to think straight. We’ve already seen Irish companies writing some really bizarre stuff. But the two examples in this post show that it’s not just alcohol companies – the (often controversial) German drugstore chain Schlecker are equally guilty. Let’s start with the example … Continue reading


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Old habits die hard

I was amazed a couple of months ago to see this poster on the door of my local Schlecker drugstore. Not just because it was selling consumer electronics, it was selling record players. Record players?! Remember them? Well, if your childhood memories started in the 80s then probably only from older relatives. Of course the “retro” trend is nothing new … Continue reading