Tag Archives: Schwarzkopf


Schauma rationalisation

MBAs – on day 2 of Marketing Management be prepared for a question about this brand… Germany’s No1 shampoo brand used to have a complete dog’s breakfast of a portfolio. Too many variants, too many individual lines. I know because I got the list from their old website, before they spent nearly 18 months relaunching both the brand and the … Continue reading


Source: website screenshot.

Go away yanks!

I notice that Henkel, despite being so big (and surely employing thousands of native speakers of English) has not yet worked out how to formulate wording in a “culturally appropriate manner”. How about “Thank you for visiting our site. For more detailed information specifically tailored to United States visitors, please go to …” No. Instead we have the equivalent of … Continue reading