Alex Woodruff Biz Buzz

MBAs – on day 2 of Marketing Management be prepared for a question about this brand… Germany’s No1 shampoo brand used to have a complete dog’s breakfast of a portfolio. Too many variants, too many individual lines. I know because I got the list from their old website, before they spent nearly 18 months relaunching [...]

I notice that Henkel, despite being so big (and surely employing thousands of native speakers of English) has not yet worked out how to formulate wording in a “culturally appropriate manner”. Source: website screenshot. Click to enlarge. How about “Thank you for visiting our site. For more detailed information specifically tailored to United States visitors, [...]