Tag Archives: Seba


SebaMed_China.png

A name to kill for

Coming back to my earlier topic about naming brands and the semantics of words, I’d like to thank Florian not just for keeping his eyes peeled and continuing to ‘think marketing’ many moons after attending my course, but also for sharing this example with us. Over in China, Florian spotted a shower gel pack that many Germans will be familiar … Continue reading