Tag Archives: SL3


teaser1.jpg

The art of surprise

Surprise and humour are powerful tools in converting awareness into interest, and interest into desire – all in keeping with the classic AIDA model. And here is one of my favourite examples (ever), a brilliantly executed teaser. Open magazine. Browse. Come to a page on the right as below: Not much info, wonder what that ad was about. Let’s turn … Continue reading