Testing testimonials »
By Alex on 17th of August 2007 in Marketing mishaps, Testimonials | 0 Comments
Sales worth watching Choosing the right celebrity to endorse your brand is never easy, especially when you know they’re expensive. And many marketeers are now saying testimonials have gone too far. Problem is, they work. Even if this crowd stopper has NEVER won a major tournament, and her faultless frolics off the tennis court attract [...]
