Tag Archives: Smart


TV ad for smart, vs environmentalists

Good car for sex?

Thanks go to Jan-Hinnerk for pointing out another example of German car makers using their new powers to do comparative advertising. It used to be forbidden here, but as you may already know from the story of Smart’s little battle with the new Mini, the car makers in particular enjoy a public spat in advertising. This latest kindergarten ner-ner argument … Continue reading


smart-comparison.jpg

Smart ideas

According to the story I heard, a few years ago at the big German car show, the IAA, the makers of the new Mini (BMW) decided to put their car next to a Smart (made by arch enemy Mercedes) and fill them both with ping pong balls. As visitors to their stand could clearly see, they got more ping pong … Continue reading