Alex Woodruff Biz Buzz

Thanks go to Jan-Hinnerk for pointing out another example of German car makers using their new powers to do comparative advertising. It used to be forbidden here, but as you may already know from the story of Smart’s little battle with the new Mini, the car makers in particular enjoy a public spat in advertising. [...]

According to the story I heard, a few years ago at the big German car show, the IAA, the makers of the new Mini (BMW) decided to put their car next to a Smart (made by arch enemy Mercedes) and fill them both with ping pong balls. As visitors to their stand could clearly see, [...]