Alex Woodruff Biz Buzz

Sony is an example of a company that’s learnt a lot about branding – the right way. Pass me a CFS-65L please… This press advertising from the 70s shows them proudly announcing the arrival of their 4-wave stereo radio recorder “with the lovely name CFS-65L”. Hmm. Whose idea was that, the techy? Flows off the [...]

In 1963 Kennedy made a promise to the American people that the US would put a man on the moon before the end of the decade. Sadly he was never there to see it happen, but his proud scientists did it. It took billions in investment, with money thrown almost recklessly at “getting it right [...]