Streamlining deodorants »
By Alex on 17th of August 2007 in Branding, Managing portfolios, Watch and wait | 0 Comments
When a company grows internationally and launches its brands in other countries or buys up brands to complement its range, it then has to work out – retrospectively – which brands to keep, combine or kill. Unilever faced this issue with its deodorant brand Sure – or Rexona to you if you’re outside the UK. [...]
