Tag Archives: Targo Bank


Losing its fascination

So … not new

This year’s thumbs-down for a trend that perplexes me goes to the slogan writers. Some time ago another Brit pointed out to me that if you’re stuck and uninspired and can’t think of a catchy slogan in German, the simplest solution is to take the product or benefit and slap “Faszination” in front of it. Cars: Faszination Auto. Pets: Faszination … Continue reading