Alex Woodruff Biz Buzz

Photo of German catalogue – similar to UK promotions. As you’ll know if you’re a regular reader, I do like spotting benefits – or mocking products that fail to state their benefit. I see Tchibo have been thinking up nifty kitchen gadgets to help me cook my autumnal mushroom harvest. May I introduce you to [...]

Wear me, feel better. Naming your wares is central to the P for Product aspect of the 4Ps. So I’m always on the lookout for interesting ideas. But this one surprised me. What in heaven’s name is a “wellness pullover”? I may never find out. By the time I got to tinker around Tchibo (a [...]