Alex Woodruff Biz Buzz

Following a mega deal with Royal Dutch Shell, German Telekom off-shoot T-Systems is now actively operating in Malaysia after taking over its global DP systems. Pink, or magenta? You may be familiar with the corporate colours of Telekom and as happens with many strongly branded companies, a mention of the name is enough to conjure [...]

While more and more people in west European countries complain about the rising number of immigrants, some marketing departments are recognising the demographic shifts and responding to the opportunity. In the States this started happening a long time ago. The Mexican population alone numbers more than 15m – that would be a whole country in [...]