BtB big spenders »
By Alex on 17th of August 2007 in BtB, Nicely done, Promotion | 0 Comments
Spending above the line (ATL – classic advertising) is not common in many areas of business to business. Relationship marketing is more important and customers are simply not looking at the media with BtB buying in mind. It’s also very expensive. More money goes into personal selling, brochures, websites and especially trade fairs. So it’s [...]
