German brands in Spain »
By Alex on 17th of August 2007 in Branding | 0 Comments
Looking at a name like “TÜV Rheinland”, you’d have thought they’d be mad to launch in Spain with the same name as they use in Germany. The “German technical inspectorate” is well known in Germany – what they test, has to be good. A bit like the MOT in England testing cars. But to Spanish [...]
