Virgin territory »
By Alex on 17th of August 2007 in Ansoff | 0 Comments
If you take the Ansoff matrix at face value – and follow the “safer” Z sequence, you would never jump straight to a diversification strategy. Does Richard Branson care? Hardly. He’d probably point to a Harvard study that found that there is no correlation between companies with a strategy and business success. If anything, companies [...]
