Alex Woodruff Biz Buzz

This post is dedicated to those of us who have published marketing materials and then, to our horror, discovered that there’s a major error. Everyone else spots it straight away – so why didn’t we? Both of these examples are German. The first one I also didn’t spot. Erlebisse instead of Erlebnisse – click the [...]

I once had a boss who said never do advertising unless you have news for the customer. Not sure I totally agreed with him, but I guess having something interesting to tell people is always useful in advertising. It’s even more useful if you can pull in their emotions. When German mobile company D2 became [...]