Costs to the customers »
By Alex on 17th of August 2007 in Marketing mishaps, Promotion | 0 Comments
Activating customers I sometimes despair at how naive brand managers can be. Here we have a simple promotion designed to stimulate interest and get customers involved. This falls firmly under A for Action in the AIDA process. With this postcard, Wella customers can win a weekend at a beauty farm or any of 19 other [...]
