Eight out of ten owners… »
By Alex on 21st of March 2009 in Market research | 0 Comments
For years, Whiskas catfood was advertised on English TV with the slogan “8 out of 10 owners say their cat prefers it”. Any kid that grew up in the 70s and 80s had it drummed into their heads so often, it was like a religious feline chant. Until someone (doubtless a competitor) took issue with [...]
