Bog off! »
By Alex on 17th of August 2007 in Ponderings, Promotion | 0 Comments
A few years ago, the German authorities were forced by European legislation to allow loyalty programs and cut-throat price promotions (which were previously banned; they were considered “Kaufzwang”, a strange expression meaning “purchase obligation” – huh? your product’s on promotion, so that’s forcing me to buy it?!? Bizarre logic). P&G: bogof promotion on Wick Well, [...]
