Alex Woodruff Biz Buzz

Lilac logistics? How do you market a service that nobody can see, measure or experience until it happens? Tangible products can be shown, in physical terms. Intangible things (like services) can’t. One solution some companies use is to turn the abstract “process” into something more visual. This company on the right, Müller, has decided to [...]

It’s great to see excellent branding. As with this new German postal services provider: PIN Group. There are parallels between this brand and Yello Strom (the energy company). When they kicked off, privatisation was looming on the horizon for German energy companies, operating as monopoly holders by federal state. And electricity being an intangible consumible [...]