Having already posted on the progressive marketing skills of the Bavarian beer-loving Pope, I am pleased to see his publicity bandwaggon is accelerating. In preparation for his 2008 tour of the United States, he’s gone and got himself a logo.

I love that fetching yellow sweeping arch. It expresses all the dynamism and forward-looking zap you’d expect from a modern-day papal inspiration. Whoosh! Though our counterparts in the States don’t seem too impressed with the idea (see Brandcurve post on the issue), thanks to this logo I can just see his plane swooping low over the prairies of the mid-West before descending among flocks of excited pilgrims. Before landing, the plane rises, leaving a yellow trail to form an arch to the heavens, then loops the loop. Go Benny go!

By the way, isn’t that curve a Muslim crescent?!?