In non-profit markets, marketeers have to really push the message quickly. When it’s a political message, they have to do it powerfully too (given that many people are bored by politics, especially under the current grand coalition). So hats off to the Green Party/Bündnis 90 alliance for going where no others would dare to… this is brave advertising. Very brave.

The poster reads: You don’t always recognise Nazis at first glance.

The poster will get the message over at first glance though. Immediate interest gained.