Spray, chill, swallow.

Well, it was a toss up again between some very good concepts during the final case study, but the eventual winner was Chocay (short for Chocolate-to-Spray) - a non-melting, chilled chocolate mousse targeted (for the initial launch) at the US.

As with the previous winners, it seems novel packaging was central to the concept. But the sensation in the mouth was also a deciding factor. The one thing missing was a catchy, motivating slogan. But maybe that’ll follow…