Handy pack

It’s interesting that the two last case study winners had concepts that hinged on the packaging and delivery of the product. The WO34 winning idea was Glowie. Targetted at “Children aged 4 – infinity” (er, so that’s everyone, right?), Glowies are 7mm sized pellets that glow and cool.

Available in 7 flavours, Glowies can be dispensed into a drink for added flavour or chill factor, or simply eaten as an invigorating snack. We were not told exactly how, but as it clearly says in the ad, Glowies will “Light up your (your) life”.

It was enough for a warm feeling and, once I’d worked out which study group was which, a big pat on the back for winning the case study.