Two eating occasions

Weetachoc was the winner of the last case study. The concept won my vote for extending the morning snacking occasion later into the day and back-pedalling the chocolate snacking occasion into the morning. Add to this some co-branding and we have a choccy cereal that has the potential to appeal to two brand franchises.

The fact that Weetabix already has chocolate version of the cereal is a minor distraction, but only because they do not use co-branding.

Thus: well done to the Group A venture team and their case study winner.