Energising confectionary markets?

The latest case study winners came up with a concept I’ve seen many times before, and I mean MANY times before, only it went one better. The idea of pick-me-up energy is not new. You’ll find it in lots of foods and drinks these days. But the thing that made this venture team’s concept much more credible has to be the packaging. It oozes power.

Add to this power-pack design the benefits of ‘NPearls’ - red and blue power drops for the young, lifestyle-orientated market - and you have a winning concept for WO36.

All we need now is an advertising concept. Hmm. Bunnies?