One L of an idea

This cool idea is called Kuh-L. The name was so clever it went over most people’s heads at first. The -L suffix referring to its main benefit: chocolate for people with a lactose intolerance.

According to the study group, 15% of Germans suffer lactose intolerance. Which makes you wonder where there are no big products in the confectionary sector out there targeting them. Because the segment is too small for major retailers? Big companies go for big ideas?

Well this study group thought a big brand like Milka (like Cadbury in the UK and Hershey in the States) should be doing it. It got my vote.

As for that brand name – nice link to the Milka brand mnemonic!