Taste sensation

Well this latest round of venture team entrepreneurs won the final case study by targeting the more exclusive end of the confectionery market. The idea, sweet and simple: La Rose.

The product idea was what really sold it. Taking real petals from a rose, these would be coated – individually – with soft and sensuous chocolate, gently melted around the petal to encase its fresh taste in a floral sensation.

To really sell it to me, the venture team actually created a sample of the product. Having eaten rose petals in the past I knew how good they taste, but with a coating of chocolate around this ruby red petal, the effect on the tastebuds was, well, fantastic. A genuinely innovative experience.

Of course it would take a lot of development time solving issues such as taste preservation, bacterial hygiene and last but by no means least costs, but it was the concept that won the case study.

Now it needs passing on to R&D…